How to promote your school's voucher collection

Once you have registered for the program, think about how you’ll get everyone excited about collecting vouchers. Below are a few helpful tips to get everyone on board and motivated to collect vouchers for your school. A printable version of this toolkit can be downloaded here.

First up identify your goal:

• An online wishlist is a great way to motivate your school community to collect vouchers
• Look through the sports gear catalogue to familiarise yourself with the sports gear on offer
• Create your wishlist of all the sports gear your school would like to aspire to receive
• Share your school's voucher tally goal with all your students and wider school community

 Communicate your school's within your school community:

1.         Posters

Once you’ve registered to participate in the Coles Sports for Schools program, we’ll send your school a registration pack which will include a number of posters. Hang these posters around your school to promote the Coles Sports for Schools program and get your students excited about collecting vouchers. You can download the Sports for Schools poster from our website if you want to print out more copies to place around your school.

You can also run an activity for younger students to create their own banners or posters to place around the school and community. Make them bold, bright and easy to see from a distance. Fewer and bigger images are better than lots of little ones as it draws more attention. Butcher’s paper or A3 sheets are ideal for school corridors, classrooms and notice boards. Download the Coles Sports for Schools logo to add to your posters!

 2.         Thermometer poster

Your school will also receive a large thermometer poster in your Coles Sports for Schools registration pack to keep track of your voucher tally. Hang the thermometer in your school’s reception or a widely visible area and write your wishlist goal at the top so everyone can is aware of the target.  Then each week as you count your vouchers and enter your tally online update your thermometer with your voucher tally progress.  This will allow the school community to view your progress toward your voucher target and help you receive more new sports gear. 

 3.         Voucher collection box

In your registration pack you will also find a colourful Sport for Schools voucher collection box to place collected vouchers in. Place the collection box in a prominent position that can be accessed by all students, parents and visitors to your school. Each week, count your vouchers and update your tally on the Coles Sports for Schools website. Clearly mark your counted vouchers so you don’t have to count them again! Should your collection box get too full please ensure you carefully store your counted vouchers in a safe place ready for return at the end of the program.

 4.         Online thermometer

When you login to your school’s homepage on the Coles Sports for School website, you’ll find an online target thermometer. This thermometer will automatically update when you enter your weekly tally. It will also indicate how many more vouchers you need to collect to reach your wishlist goal.

 5.         Sports for Schools logo

Click on Coles Sports for Schools logo and then right click and select "Save Picture As...". Download the Coles Sports for Schools logo and use it in a number of ways to promote your voucher collection:

• Insert it into your school newsletter to remind the school community to collect vouchers for your school
• Place it on your school’s website to encourage participation in the program.
• Print it off and give it to the younger students to create banners and posters to hang around your school.

 6.         Communicate with parents

Send a letter to parents to let them know that your school is collecting vouchers, to encourage them to help collect vouchers for your school and promote voucher collection among family and friends. If you participated in the Coles Sports for Schools program last year don’t forget to include images and stories of equipment the school received and how the school has used their new equipment. You can download a sample letter here.

 7.         Newsletter/Noticeboard/School Website

To help build your voucher tally you could utilise your school newsletter, noticeboard and school website to communicate information relating to the Sports for Schools program - including your collection target, your sports gear wishlist and details bonus voucher offers at Coles Supermarkets, Coles Online, BI-LO and Pick’n Pay  to increase your voucher tally. Keep your school community up to date regularly using these channels to ensure that students and their families collect vouchers for your school throughout the entire program. Don’t forget to include a picture of your school thermometer and the Coles Sports for Schools logo!

 8.         School holidays

The Sports for Schools program will run through the school holidays and to help students keep track of their collected vouchers during this time we have provided an origami envelope template for the students to make and colour & keep their vouchers safe in until they return to school. Click here to download an origami envelope template for students to store their vouchers in during the break.

 Communicate your school's goal with the wider community

1.       Banners

In your registration pack you’ll find a large Coles Sports for Schools banner. Hang this banner in a location where the community can see that your school is participating and collecting Coles vouchers. This is a great way to promote your voucher collection to the community and generate excitement about the Sports for Schools program.

 2.       Local Media

Contacting your local media is a great way to promote your school’s voucher collection within the local community.  The local media may want to interview you for an article or come to your school to take a photo for the local newspaper. Download our media guide here for some useful tips on how to go about communicating with your local media. You may even like to invite your local Store Manager to attend!

 Sports for Schools Resources

Download the Sports for Schools online resources to help promote your school's voucher collection: (Attach pdfs/images)

• Media Press Release Template
• Letter to Parents Template
• Sports for School Logos
• Sports for Schools Posters
• Origami Envelope